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Success stories
Client wins that speak for themselves
Company
Zignaly
Position
VP of Revenue and Partnerships
Challenges:
1. Challenge of identifying and onboarding high-value institutional clients and partners to scale Zignaly’s solution and increase Assets Under Management (AUM) and Total Value Locked (TVL).
2. Navigating competitive markets in Europe and Asia to position Zignaly’s solution as the preferred platform for crypto and trading businesses.
Solution:
Developed and executed a targeted B2B partnership strategy, focusing on fintech startups, trading firms, and wealth managers in untapped markets
Goal
Ongoing : 40% increase in AUM and a 30% boost in TVL within a 12-month period
Ongoing: 25% Month-over-Month growth in revenue
Company
PureVPN
Position
Director of Performance & Affiliate Marketing
Challenges:
1. Difficulty in scaling the affiliate program due to intense competition in the VPN market, on both Mobile and Desktop
2. Underperforming ROI on paid performance campaigns across multiple platforms due to inconsistent messaging and unoptimized landing pages
Solutions:
1. Revamped the affiliate program by introducing competitive commission tiers, Extensive Business Development to increase the pubslihers.
2. Led a data-driven strategy to A/B test creatives, optimize ad spend allocation, and design highly targeted landing pages tailored to segmented audiences, with Programmatic ads
Results
35% increase in affiliate-driven sales and onboarded 50+ high-value affiliates within six months.
20% improvement in conversion rates and a 25% reduction in customer acquisition cost (CAC) over nine months.
Company
NFTBazaary
Position
Founder and CMO
Challenges:
-Faced the challenge of establishing brand visibility and user trust in an oversaturated NFT marketplace industry dominated by larger players.
-Retaining users and sustaining transaction volume due to high user acquisition costs and inconsistent engagement with existing customers.
Solutions:
Developed and executed a multi-channel marketing strategy focused on thought leadership, community building, and partnerships with influencers and creators
Launched a loyalty program that rewarded users with platform-native tokens for buying, selling, and referring new users.
Results
50% boost in user retention and a 40% increase in transaction volume over a 12-month period
Partnered with 25+ high-profile creators, resulting in a 60% increase in platform traffic and 35% month-over-month growth in active users within the first six months.
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